USE OF COOKIES

This website uses cookies and similar technologies to ensure the proper functioning of its pages, improve the user navigation experience, analyze the use of the services offered, and, where applicable, provide content and communications tailored to the user's preferences.


Cookies are small text files that visited websites send to the user's device (computer, tablet, smartphone, or other browsing device), where they are stored to be retransmitted to the same sites during subsequent visits.


For example, cookies allow us to:

  • Ensure the proper functioning of the Site and its services;
  • Store user browsing preferences;
  • Keep authentication sessions active in restricted areas;
  • Collect statistical information on Site usage;
  • Improve the performance and security of the Site;
  • Offer personalized content and communications, where permitted by the user.

The use of cookies other than those strictly necessary occurs exclusively with the prior consent of the user, expressed through the dedicated cookie management banner on the Site.

TYPES OF COOKIES

Technical Cookies

Technical cookies are necessary for the proper functioning of the Site and allow users to navigate, use available features, and access requested services.


These cookies allow us to, by way of example:

  • Ensure the correct display of web pages;
  • Keep the user's browsing session active;
  • Store technical user preferences;
  • Grant access to restricted areas of the Site;
  • Ensure Site security and prevent fraudulent use;
  • Ensure the proper functioning of purchase procedures and shopping cart management.

The use of these cookies does not require the user's consent as they are strictly necessary for the operation of the Site.

Analytical Cookies

Analytical cookies collect aggregate statistical information on Site usage, such as the number of visitors, pages viewed, time spent on the site, and how available services are used.


If used in non-anonymized form or through third-party tools that allow user identification, these cookies are installed exclusively with the data subject's prior consent.

Preference and Functionality Cookies

These cookies allow the Site to remember choices made by the user (such as language, geographic area, or other browsing preferences) to provide enhanced and personalized features.


The use of these cookies may require user consent depending on the technical characteristics of the tools used.

Marketing and Profiling Cookies

Marketing and profiling cookies are used to analyze user preferences and browsing habits, offer personalized content, and display advertising communications aligned with demonstrated interests.


These cookies may be installed directly by the Data Controller or by third parties and are used exclusively with the user's prior consent.

Third-Party Cookies

The Site may integrate services, content, or features provided by third parties that may install their own cookies and tracking tools.


For more information on data processing carried out by third-party providers and how to manage consent, users are invited to consult their respective privacy policies.

CONSENT MANAGEMENT

Upon first accessing the Site, users can express their preferences via the dedicated cookie banner.


Any consent provided may be modified or revoked at any time using the cookie preference management tool available on the Site.


Disabling certain categories of cookies may limit or compromise the proper functioning of some Site features.

LIST OF ACTIVE COOKIES

The Site uses technical, analytical, functional, and marketing/profiling cookies, installed directly by the Site or by third parties. Certain cookies may only be installed following user consent or specific actions, such as adding products to the cart, proceeding to checkout, interacting with forms, or arriving from advertising campaigns.

Shopify Technical Cookies

Name / Tool: Shopify Technical Cookies (_shopify_essential, _shopify_test, cart, cart_currency, localization, storefront_digest, shopify_pay, and related technical cookies)

Provider: Shopify

Category: Technical / Necessary / Functional

Purpose: Ensure the proper functioning of the online store, navigation, cart management, checkout, localization, security, access to requested services, and payment system operations.

Duration: Variable, generally from session up to 1 year, depending on the specific feature.

Shopify Analytics

Name / Tool: Shopify Analytics (_shopify_s, _shopify_y, _shopify_analytics, and similar tools)

Provider: Shopify

Category: Analytical

Purpose: Collect statistical information on site usage, browsing sessions, and e-commerce performance

Duration: Variable, generally from 30 minutes up to 1 year.

Google Analytics 4

Name / Tool: Google Analytics 4 (_ga, _ga_*)

Provider: Google

Category: Analytical

Purpose: Analyze traffic, measure sessions, events, interactions, and website/e-commerce performance.

Duration: Up to 2 years.

Google Tag / Google & YouTube / Google Merchant Center

Name / Tool: Google Tag / Google & YouTube / Google Merchant Center

Provider: Google

Category: Analytical / Marketing

Finalità: misurare eventi e conversioni e supportare le attività di analisi, advertising e integrazione con Google Merchant Center.

Purpose: Measure events and conversions, and support analytics, advertising activities, and integration with Google Merchant Center.

Duration: Variable based on the Google services used.

Meta Pixel / Facebook & Instagram

Name / Tool: Meta Pixel / Facebook & Instagram (_fbp, _fbc where present)

Provider: Meta

Category: Marketing / Profiling

Purpose: Measure conversions, optimize advertising campaigns, create remarketing audiences, and attribute interactions originating from Meta campaigns.

Duration: Generally up to 3 months.

hCaptcha

Name / Tool: hCaptcha

Provider: hCaptcha / Shopify

Category: Security / Functional

Purpose: Protect site forms from spam, bots, and automated abuse.

Duration: Variable.

Instafeed / NFCube / Instagram

Name / Tool: Instafeed / NFCube / Instagram

Provider: NFCube / Instagram

Category: Functional / Third-party

Duration: Integrate and display Instagram social content on the site.

Durata: Variable.

Shop Pay, Apple Pay, PayPal, Shopify Payments

Name / Tool: Shop Pay, Apple Pay, PayPal, Shopify Payments

Provider: Shopify and Payment Providers

Category: Technical / Checkout / Payment

Purpose: Manage payments, accelerated checkout, transaction security, and fraud prevention.

Duration: Variable depending on the provider and feature used.

HOW TO DISABLE COOKIES VIA BROWSER SETTINGS

If you wish to learn more about how your browser stores cookies during your navigation, please visit the following links on the respective providers' websites:

MANAGING COOKIES VIA BROWSER

Users can configure their browser at any time to accept, refuse, or delete cookies that have already been installed.


Total or partial disabling of technical cookies may compromise the proper functioning of the Site and limit access to certain features or services.


For more information on managing cookies via your browser, please consult the documentation provided by your browser vendor.

DATA CONTROLLER

PÉPÉ S.R.L.
Viale dei Mille n. 51
27029 Vigevano (PV)
VAT No. 00283040186


Email: pepepeshoponline@pepechildrenshoes.com

Phone: +39 0381 310994